This coming on the heels of my very own year long attempt to cultivate a brand and somehow package it in an (in)effective (dare I say successful) manner.
Part of the challenge for me has been this crazy idea that I have to do it all myself. Without any particular training or skill, say in the areas of web design or graphics, or even marketing or public relations to capitalize on what it is I'm trying to accomplish (do I even know what that is?) But I am attempting it anyway. A true novice. All while smugly comforting my creative psyche that insists on originality in every sense of the word.
Why the extra effort? When it's clear I could just farm it all out. Pay someone to do it for me. Everything -- and everyone, it seems -- is for sale. Are you buying? Am I original? Or just one of many pushing the product of ME? With, or without, shame.
One young reader offered his rebuttal in a Letter to the Editor called "Generation Do" -- I like his spirit. In my opinion, both of them are right. And I fall, comfortably, somewhere between "Doing" and "Selling."